Swiss Re
For over 15 years, I have been helping SwissRe ‘explain’ what they do! In short, they insure the insurers, cities, countries against catastrophe. It’s interesting, complex and very rewarding.
Branding. Posters. Print. Online. Content.
Perrier USA
Perrier was being bullied out of the lucrative younger market obsessed with hydration and provenance. Our task was to reconnect with the youth of America through attitude to reposition the brand as a fun playful and relevant accessory.
Fly - posters and youth press.
One Show, Art Directors Club of New York.
TomTom
A small budget doesn’t mean you have to create small ideas. Challenged to help highlight what a journey is like without the aid of navigation, we created a content film that earned over 4 million views in 6 weeks.
Air Guitar
The craze that was born out of a video-game. It swept Eastern Europe in late 2009. We jumped on it and developed our own localised series of events that culminated in a TV show that lasted until 2014 in 13 countries. Supported by word of mouth and fly posters around gigs.
Lloyds TSB
Business Banking. Dull, unless you’re in business of course. In a climate of uncertainty, we were tasked with re-establishing trust, using their longevity as a starting point to show how they had helped make small businesses greater.
Using vertical press as well as events at trade events and sports events to connect with business owners, we had 14% business growth at a time when others were shrinking.
Energy Saving Trust
Tasked with making the environment a cornerstone of Fleet Managers decision making, wasn’t a sexy brief at the time, but led to work that went against the grain when ‘saving the planet’ wasn’t front of mind. It started the debate.
Irwin Mitchell Solicitors
Direct Response doesn’t have to be grubby. Taking a human view of the issues faced by victims of accidents, we developed work that generated over £40m worth of business with a £3m budget.
DRTV. Print. Radio and rebranding.